About Us

Brad Elfers Owner
Brad has worked as a river guide, fly fishing guide and ski instructor in Southeast Alaska and the Interior. In 1998 he opened Juneau Fly Fishing Goods, Southeast Alaska’s first full-service fly shop. In 2008 he renamed the shop Alaska Fly Fishing Goods to better represent the ability to cover the entire state.
Contact him at: brad@alaskaflyfishinggoods.com

Mike Cole Web Site Manager
Mike guided extensively in Alaska for 12 years. As a guide, he worked on some of the finest rivers in Bristol Bay. Mike also spent 7 winters guiding fly fisherman in the Patagonian area of Chile.
Contact Mike at: mike@alaskaflyfishinggoods.com

Kia Johns Retail Sales
Kia grew up spending her summers at her family’s remote Bristol Bay fishing lodge. She is an avid angler and has fished all around Alaska. You can find her on the water any time she is off work!

Rocky Estrada Retail Sales
Rocky grew up in the small S.E. Alaska community of Angoon. He spent his youth fishing and hunting around Angoon. Rocky got bit by the fly bug and has taken to it with enthusiasm. You’ll also find him on the water every chance he gets

Joe Meier Retail Sales
Although Joe is still in high school, he has done a lot of fishing around Juneau. He has a very good knowledge of where the fish are biting and what to use to catch them.

Kayla Roys Shop Alumni
Although Kayla took a job with Trout Unlimited Juneau in 2019, she still is very active in the fly fishing community, teaches at Becoming An Outdoor Woman and helps out with events. Kayla grew up in Juneau and comes from a family of avid fly anglers, it is practically in her blood! Kayla is working to inspire and encourage more women into the sport of fly fishing, and you can find her out on the water rain or shine any chance she gets.
Contact Kayla at: kayla@alaskaflyfishinggoods.com